For Personal Trainers Who Are Good at Coaching… But Still Struggling to Get Clients & Make Ends Meet
Stop Guessing How To Grow Your PT Business.
Install The Client-Getting Systems I Learned Over 16 Years In The Fitness Industry — In Just 90 Days.
The 90 Day PT Success Blueprint is a step-by-step business system for personal trainers who want a more predictable way to attract, sign and retain 1-to-1 PT clients — without relying on random Instagram posts, awkward gym-floor conversations or hoping referrals eventually turn up.
Lifetime Access • Step-By-Step Training • Scripts & Templates
THE REAL PROBLEM
You Probably Don't Need Another PT Qualification or Certification.
You Need To Learn The Part Your PT Course Never Taught You.
Most PT qualifications teach you how to coach someone safely.
They don't necessarily teach you how to build a successful business around that skill.
So qualified trainers enter the industry knowing about programming, anatomy and nutrition...
…but then suddenly they're expected to know how to:
Find people who actually want personal training
Create an offer people want to buy
Market themselves
Use Instagram properly
Start conversations without feeling awkward
Sell without feeling pushy
Follow up with people who don't buy immediately
Price their service
Keep clients for longer
Ask for referrals
Manage their diary
Create predictable monthly revenue
Run paid ads
Build a reputation locally
Know what to work on every day
Does Your PT Business Feel Like This?
You know you're a good coach.
Your clients get results.
But getting enough people to actually become clients feels completely unpredictable.
One month isn't terrible.
Then two people leave.
Suddenly your income drops.
So you post more on Instagram.
A few likes.
Maybe somebody reacts to a story.
No enquiries.
You try walking the gym floor.
You speak to members who are friendly...
…but you're never quite sure how to turn the conversation into a consultation without sounding desperate.
You reduce your prices.
Run a cheap introductory offer.
Post another transformation.
Still nothing predictable.
Meanwhile you see another trainer online who doesn't seem to know half as much as you...
…but somehow their diary is full.
And that's the frustrating part.
Being a better coach doesn't automatically make you a better business owner.
They're two different skill sets.
Until you learn the second one, you're constantly wondering:
"Where is my next client actually coming from?"
And That's How Good PTs End Up Leaving The Industry.
Not because they're bad coaches.
Because they never built a reliable way to get customers.
The business becomes a cycle of:
Need clients → panic → post more → discount → get one client → stop marketing → lose clients → panic again.
Over and over.
You're constantly starting from zero.
And eventually PT starts feeling less like a business...
…and more like an unpredictable side hustle.
The answer isn't to work harder at random things.
It's to install a system.
Introducing The PT Business Operating System™
Inside the 90 Day PT Success Blueprint, you'll build the four systems every successful 1-to-1 PT business needs.
LIMITED TIME OFFER
Inside the 90 Day PT Success Blueprint, you'll build the four systems every successful 1-to-1 PT business needs.
Join us for the newly launched product by Shaun Jones Fitness - improve your trading skills efficiently
SYSTEM #1
THE OFFER ENGINE
Stop selling "personal training sessions."
Learn how to package what you do into an offer that gives prospects a compelling reason to choose you.
You'll learn how to:
✅ Define the clients you actually want
✅ Position yourself around the problems they care about
✅ Package your service
✅ Structure pricing
✅ Create stronger offers
✅ Stop competing entirely on price
Outcome: You know exactly what you're selling, who you're selling it to and why somebody should choose you.
SYSTEM #2
THE CLIENT ENGINE
No more waking up wondering where the next enquiry is coming from.
You'll build a simple lead-generation system using strategies including:
✅ Organic social media
✅ Direct outreach
✅ Referrals
✅ Local marketing
✅ Personal branding
✅ Lead generation campaigns
✅ Paid Meta advertising
Outcome: You have specific actions to take every week to generate new conversations and opportunities.
SYSTEM #3
THE SALES ENGINE
You don't need to become some sleazy salesperson.
You need a process.
✅ Learn how to:
✅ Start conversations
✅ Move leads towards consultations
✅ Run consultations
✅ Diagnose the prospect's actual problem
✅ Present your offer
✅ Discuss price confidently
✅ Handle common objections
✅ Follow up properly
✅ Ask for the sale
Outcome: You stop "hoping" somebody joins and start following a repeatable sales process.
SYSTEM #4
THE AUTOMATION & SYSTEMS ENGINE
Stop running your PT business from memory.
Learn how to build simple systems and automations so each stage of your business runs consistently without relying on you to manually manage everything.
You'll learn how to:
✅ Automate parts of your marketing
✅ Systemise lead generation
✅ Build automated follow-up
✅ Streamline consultation booking
✅ Create a repeatable onboarding process
✅ Improve retention systems
✅ Build ascension and referral processes
Outcome: You create a smoother, more predictable PT business where your marketing, leads and clients move through a clear system instead of everything relying on you.
SYSTEM #5
THE RETENTION & GROWTH ENGINE
Getting a client is only the beginning.
You'll learn how to improve:
✅Client onboarding
✅Communication
✅Goal setting
✅Client experience
✅Progress reviews
✅Retention
✅Testimonials
✅Referrals
✅Renewals
Because a client who stays for 12 months is worth considerably more than one who disappears after six weeks.
Outcome: Build a stronger, more stable PT business instead of constantly replacing people who leave.
Your Next 90 Days Already Planned Out.
THE 90-DAY ROADMAP
Instead of dumping hours of content on you and hoping you figure out what to do with it, the Blueprint gives you an implementation path.
DAYS 1-30
BUILD THE FOUNDATION OF A BULLET PROOF PT BUSINESS
DAYS 31-60
BUILD YOUR CLIENT ACQUISITION MACHINE FOR UNLIMITED PT LEADS
DAYS 61-90
BUILD CONSISTENCY SO YOU CAN SCALE UP YOUR INCOME & SYSTEMISE YOUR ENTIRE BUSINESS
Imagine Knowing Exactly What To Do Each Week To Grow Your PT Business.
Instead of waking up thinking:
"I need more clients."
You'll know:
✅ How many conversations you need to start.
✅ How many leads you need.
✅ How many consultations you need.
✅ How many sales you need.
✅ What content to create.
✅ Who to follow up with.
✅ Where your next opportunities are coming from.
✅ And what part of the business needs fixing next.
That's the real transformation.
Not another motivational course by an idiot PT guru.
Not another certificate.
Clarity
Systems
Marketing that works
From Struggling Personal Trainer To Business Operator To Full Time Entrepreneur
Although, it wasn't easy. I've Made Almost Every PT Business Mistake You Can Make.
I'm Shaun Jones.
I've spent 16 years in the fitness industry.
But I definitely didn't start out knowing how to run a successful PT business.
For roughly my first 2½ years, I struggled.
Then I lost 11 clients in six weeks.
I couldn't understand it.
I genuinely believed I was a good coach.
And that's when I realised something that changed my career:
Personal Trainer
Being good at coaching and being good at business are completely different skills.
I invested my last £500 into getting mentorship.
From there, I began learning how to market, sell, retain clients and operate like a business owner rather than simply somebody who delivered PT sessions.
I eventually grew my own 1-to-1 PT business to approximately:
£7,500 PER MONTH
while working only:
37 HOURS PER WEEK.
Gym owner
Then in 2015, I built my own gym.
Over the following years I scaled that business to approximately:
£250,000 PER YEAR.
Along the way, I've helped 70+ personal trainers work on and grow their PT businesses.
I've also invested in learning from some of the biggest names in the fitness-business world, such as Alex Hormozi
In 2026 I successfully sold the gym business I'd built.
And for me, that was the real payoff from learning how to market, sell and build a business as a PT.
Those skills took me from struggling coach...
to a successful 1-to-1 PT business...
to opening and scaling my own gym...
and eventually exiting the fitness industry on my own terms.
Now I have something even more valuable than revenue:
Freedom.
No boss.
No fixed hours.
No restrictions on how I spend my time.
I now have passive income, more control over my life, and more time with my family.
PT gave me a career.
Business skills gave me freedom.
Entrepreneur
Don't Take My Word For It.
Hear From PTs Who've Actually Implemented These Systems
Chris Walker
@chriswalkerfit
5-22 clients in 4 months
Before I started working with Shaun I was stuck at 5 clients for 8 months who were all paying discounted rates. I was also working another manual labour job, so I was exhausted! Nothing I was doing working. Shaun helped me get focused & clarity on what I needed to do on a daily basis. Within 4 months I grew to 22 clients & now make £6020p/m. My average client rate is now £280p/m. Now I'm no longer stressing about bills. Thanks Shaun, this program was great, would recommend to anyone struggling
Wayne Mciver
@train_withwaynept
£1200pm - £5040pm in 90 days
The first year I qualified, I somehow managed to get to 11 clients at £200pm each. But my systems were non existent. Clients would pay late, no show, expect refunds & wouldnt respect my business. I didn't know how to fix it. Then I lost all of my clients & was down to 4-6 sessions per week. The PT mentorship was life changing. I started signing 2 new clients per week onto £320pm. Now I'm back up to 42 sessions weekly, with higher quality clients. Even after 8 years, I'm still learning exciting things about business. Thanks mate
Liv Heffron
@livheffronpt
0-13 clients in 6 weeks
I met Shaun at his gym in Liveprool. At the time I had just qualified but was unemployed & had an office job lined up. I wanted to be a full time coach but was scared to take the leap. After 1 conversation with Shaun he give me the confidence to go all in on coaching provided I did the necessary work. I cancelled the office job & did everything the course told me. Within the first 6 weeks I signed up 13 new clients at £240 each (£3120monthly). Now I make more than I would have trying this by myself or at the boring office job.
SUCCESS STORIES
WHAT'S INCLUDED
Everything You Need To Build Your PT Business In One Place
When you join, you get:
THE COMPLETE 90 DAY PT SUCCESS BLUEPRINT
Step-by-step training covering the systems I've used and taught across 16 years in the PT industry.
CLIENT GENERATION SYSTEM
Learn the methods you can use to generate conversations, enquiries and consultations.
SALES & CONSULTATION SYSTEM
Know what to say, what to ask and how to confidently move a prospect towards making a decision.
SOCIAL MEDIA & PERSONAL BRAND TRAINING
Learn how to use content strategically instead of posting workouts endlessly and hoping somebody messages you.
Tiktok followers: 62k
IG followers: 6k (12k other account)
YT subscribers: 380k
META ADS TRAINING
Learn the foundations behind using paid Facebook and Instagram advertising to support client acquisition.
PT BUSINESS SCRIPTS
No staring at your phone wondering what to say.
Use proven frameworks for:
- Outreach
- Follow-up
- Consultations
- Objections
- Old leads
- Referrals
- Client check-ins
TEMPLATES & RESOURCES
Use the tools instead of creating everything from scratch.
LIFETIME COURSE ACCESS
Choose between doing the 90 Day Business Growth SPRINT or go through the Blueprint at your own pace and return to modules whenever you need them. Lifetime access means you can access the course & resources whenever you want.
FUTURE UPDATES
When the Blueprint is updated, your access is updated too.
MY STORY
I Didn’t Start Out Knowing What I Was Doing Either.
I’m Shaun Jones, and I’ve spent 16 years in the fitness industry as a personal trainer, gym owner and coach.
But the first few years were rough. I struggled for 2½ years and at one point lost 11 clients in just six weeks.
That forced me to stop guessing, learn properly and build a system.
From there, I built my 1-to-1 PT business to around £7,500 per month, opened my own gym, scaled it to around £250,000 per year, helped 70+ PTs, and eventually sold the business.
And one thing I learned along the way is that beginners don’t need more complexity — they need the basics explained clearly.
No Ego
No Complicated Jargon
Just A Clear Plan To Get Started
Special Offer
limited-time promotion
ONLY £697
Original Price: £997
Join the other 70+ successful coaches...
